The full text of this article


Employing the matrix method as a tool for the analysis of qualitative research data in the business domain
by Edward Groenland
International Journal of Business and Globalisation (IJBG), Vol. 21, No. 1, 2018


Abstract: This article addresses three issues: 1) it explains the characteristics and the process of the analysis of empirical, qualitative data; 2) it introduces a method for qualitative analysis, as relevant to business research, i.e., the matrix method; 3) it presents a coherent approach about structuring the research report.

Online publication date: Fri, 03-Aug-2018


is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:


    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email