Development of water information communication framework
by Zarina Othman; Azizah Ya'acob; Wan Nur'ashiqin Wan Mohamad; Rozmel Abdul Latiff
International Journal of Water (IJW), Vol. 12, No. 3, 2018

Abstract: Information is the first step to solutions towards awareness of the need for improved water management. Recognising the right information to be communicated well to the community and the public is invaluable to change behaviour and attitude for better and sustainable water quality and supply. The paper aims to develop a water communication framework that focuses on the prioritised information and the relevant communication methods that are needed to raise water information awareness among the community. The findings reveal the prioritised information that include the level of awareness, the water quality and quantity as well as the communication and information. Public television appears as one major source of information most preferred prior to internet sources. These findings had contributed to the development of the water communication framework which was adopted for a water carnival held to educate and promote water information awareness to the community.

Online publication date: Mon, 16-Jul-2018

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