The full text of this article
Integrating the opportunity development and commercialisation process
by Markku Virtanen; Jarkko Pellikka
International Journal of Business and Globalisation (IJBG), Vol. 20, No. 4, 2018
Abstract: This paper aims to analyse the integration of opportunity development and the commercialisation process. Previous studies have highlighted the importance of identifying and seizing opportunities, but have provided relatively limited descriptions of the dynamics of the value creation process. This analysis operationalises previous findings into an integrated framework that focuses on providing a comprehensive view that includes the key concepts, activities and outputs of the opportunity development and commercialisation processes. The results show that the commercialisation process concept can complement the current understanding of business opportunity development through a process-based approach that broadly captures the dynamic nature of value creation elements. In addition, this study suggests that researchers should include expectations and a time dimension in their future analyses and models.
Online publication date: Thu, 12-Jul-2018
is only available to individual subscribers or to users at subscribing institutions.
Go to Inderscience Online Journals to access the Full Text of this article.
Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.
Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable).
See our Orders page to subscribe.
If you still need assistance, please email email@example.com