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Involvement led attitudes towards responsible waste management under Swachh Bharat campaign: a study of government employees working in National Capital Region of India
by Shilpa Jain; Nitya Khurana; Bhavna Bajaj
International Journal of Indian Culture and Business Management (IJICBM), Vol. 16, No. 4, 2018


Abstract: India (and by extension, Indians) has a notorious reputation of being 'dirty'. Such reputation is both embarrassing, as well as deeply ironic since the father of the nation himself put cleanliness next to Godliness. But despite our failures, successive governments have focused on various aspects of public health, hygiene and sanitation. The present government too has declared a war against unhygienic sanitation through the Swachh Bharat mission (SBM) launched on 2 October 2014. This mission will remain incomplete without creating a behavioural change among the Indian populace as also mentioned in the vision documents of SBM. Studies investigating the impact of the SBM on the attitudes and behaviours of people will help the government and other stakeholders to review and streamline the strategies to achieve the mission. This paper is an attempt to study such attitudes led by involvement in responsible waste management of employees working in government organisations located in the National Capital Region of India regarding the SBM.

Online publication date: Mon, 02-Apr-2018


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