Surviving small and medium tourism accommodation businesses: aligning strategic entrepreneurship orientations with industry programs
by Melissa Li Sa Liow; Aik Lee Chong; Angelina Seow Voon Yee
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 34, No. 1, 2018

Abstract: Arising out of defunct national and enterprise programs, there is a call to identify strategic entrepreneurship orientations to ensure the survival of small and medium tourism accommodation businesses. Building on previous entrepreneurship literature, a performance framework was constructed from 322 respondents through a postal survey. Based on multivariate analysis and primary data, we found that the survival factors included: a need for more entrepreneurial owners and managers to operationalise a knowledge creation process in their businesses. A knowledge creation process is found to have positive effects on their business performance. An important finding identified by this study revealed that brand-related initiatives are redundant, but forging unique customer experiences is indispensable. Our program recommendations aim to guide policymakers and entrepreneurs in following these identified factors. Finally, our findings in Malaysia may be useful for small and medium tourism accommodations businesses in other developing countries.

Online publication date: Fri, 20-Apr-2018

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