Chronological age vs. cognitive age: an examination of lifecycle and gender differences Online publication date: Mon, 02-Apr-2018
by Larry P. Pleshko; Richard A. Heiens; Adel Al-Wugayan
Middle East J. of Management (MEJM), Vol. 5, No. 2, 2018
Abstract: The current study examines the concept of self-perceived age in the Middle Eastern market through the use of the cognitive age construct. The results of a survey of 613 respondents in the Kuwait market reveal that the five-item cognitive age measure scored 0.949 on Cronbach's coefficient alpha, which is indicative of a reliable variable. The results also indicate that the differences between chronological age and cognitive age vary across lifecycle age groups. Specifically, Kuwaiti consumers overall tend to perceive their cognitive ages to be below their actual chronological ages, and this pattern becomes stronger as consumers get older. The analyses also find that age differences exist by gender. Men under the age of 25 in the Kuwait market perceive themselves to be almost four years older than their actual chronological ages. The study suggests that the cognitive age construct might be a useful segmentation variable in the Middle Eastern market.
Online publication date: Mon, 02-Apr-2018
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the Middle East J. of Management (MEJM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com