It's getting better all the time (can't get no worse): the why, how and when of environmental entrepreneurship
by Jeffrey G. York
International Journal of Entrepreneurial Venturing (IJEV), Vol. 10, No. 1, 2018

Abstract: In this essay, I discuss the current boundaries and potential promise of environmental entrepreneurship research. I argue that environmental entrepreneurship provides a unique lens to study how to effectively address human-induced climate change. However, for such studies to be effective, we need to understand: 1) why some individuals choose to pursue environmental entrepreneurship; 2) how organisations pursue integrated economic and ecological goals; 3) when does such action have a significant impact. I propose these three questions provide an agenda for understanding the simultaneous pursuit of economic and ecological benefits through the creation of new products, services, and markets.

Online publication date: Mon, 02-Apr-2018

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