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Internet banking in Pakistan: an extended technology acceptance perspective
by Sahar Afshan; Arshian Sharif; Nazneen Waseem; Reema Frooghi
International Journal of Business Information Systems (IJBIS), Vol. 27, No. 3, 2018


Abstract: The growing attractiveness of internet banking is contributing well in the success and growth process of banking sector around the world (Xu et al., 2009). This study examines the integrative framework of internet banking (IB) in Pakistan using technology acceptance model (TAM) with the integration of several risk dimensions and initial trust model. The techniques of both exploratory and confirmatory factor analyses are employed to assess the reliability and validity of the measurement model. The structural equation modelling method was also applied to investigate the hypothetical framework with the help of literature's recommended goodness-of-fit measurements. The findings of the study found significant contribution of personal propensity to trust, structural assurance, and familiarity with bank in influencing initial trust of people to accept IB. The findings are beneficial for banks that are pursuing IB in formulating strategies of enhancing user's acceptance of internet banking in Pakistan.

Online publication date: Tue, 23-Jan-2018


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