Strategic upgrading of an overseas subsidiary through export promotion activities: the case of Kuozui Motor
by Mihail Marinov; Shinya Orihashi; Yumi Kato; Daniel Heller
International Journal of Automotive Technology and Management (IJATM), Vol. 17, No. 4, 2017

Abstract: This study examines the factors that influenced the role of Kuozui Motor - Toyota's Taiwanese subsidiary - in developing products and manufacturing for third countries. Employing a case-based exploratory research approach, this study reveals how Kuozui was able to become a regional hub with deep involvement in new product development. The study finds that while this change was partially crisis-driven, the major factor that leads to the acquisition of new roles related to new product development by this Taiwanese subsidiary of Toyota was capability building, particularly in manufacturing engineering. The case of Kuozui suggests that at subsidiaries of Toyota in small to medium-sized markets, while maintaining high factory performance, moving upstream from manufacturing excellence to process design and process improvement excellence is a major step toward the assignment of new product development work for third-country markets.

Online publication date: Thu, 11-Jan-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Automotive Technology and Management (IJATM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email