The full text of this article

 

Queuing theory-based innovation diffusion modelling incorporating change in adoption rate
by Adarsh Anand; Mohini Agarwal; Deepti Aggrawal; Ompal Singh
International Journal of Mathematics in Operational Research (IJMOR), Vol. 12, No. 1, 2018

 

Abstract: Adoption has always been an important process to discuss among marketers. Major work in the field of innovation adoption has been based on theory of first purchase by consumers. Of late attention has also been given to multi-stage nature of diffusion process. There are practitioners who have verified adoption as multi-stage process (depending on awareness and motivation). Researchers have lately also understood the value of change in marketing strategy and other factors that often lead to change in the rate of adoption. In this paper, we have made use of this stage wise approach of market penetration along with change point concept, have developed a methodical approach based on infinite server queuing theory and predicted sales for consumer durables. Experimental results estimated on sales of two different consumer durables show that present proposal can depict the change in adoption rates and predict the behaviour of the product in more accurate manner.

Online publication date: Mon, 27-Nov-2017

 

is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

 
Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

 
Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mathematics in Operational Research (IJMOR):
Login with your Inderscience username and password:

 

    Username:        Password:         

Forgotten your password?


 
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

 
If you still need assistance, please email subs@inderscience.com