Design guidelines of a web portal's functions and layouts to fit individual user's personality traits
by Rattipon Tanya; Uthai Tanlamai; Namjae Cho
International Journal of Innovation and Learning (IJIL), Vol. 22, No. 3, 2017

Abstract: The study is aimed to design characteristics of a web portal by using functions and an effective layout and to develop guidelines of building the web portal to fit an individual user's personality traits. This study is a part of a comprehensive research project that focuses on designing the position of different elements on a web page that caters toward personality traits of individual users. The study primarily uses the rule of thirds which is an essential photography technique applicable to any subject to emphasise the composition and balance of images. Under this rule, the upper left-hand corner is the point that is more pleasing to the eyes, followed by the lower left-hand corner, the upper right-hand corner and the lower right-hand corner, respectively. Questionnaires addressing the patterns of individual users' need for a web portal's elements such as data readings, web application settings and function characteristics which fit users' personalities were used in this study. The five-factor personality trait is the key theory used to design the questionnaires.

Online publication date: Sun, 24-Sep-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Innovation and Learning (IJIL):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email