The full text of this article

 

Structural relationships between inertia, satisfaction, loyalty and revisit behaviour: empirical evidence from local tourists in Chengdu
by Zhiyong Li; Yingli Hu; Ruwan Ranasinghe; Ji Li; Rui Cui
International Journal of Leisure and Tourism Marketing (IJLTM), Vol. 5, No. 3, 2017

 

Abstract: Satisfaction and loyalty are linked intimately with repurchase behavioural although a complex nexus between satisfaction, loyalty and repurchase behaviour remains questionable. Inertia could provide sufficient and necessary conditions for promoting repurchasing behaviour. Contrarily, satisfaction and loyalty may not necessarily do the same. Researchers postulate that development of inertia goes through three stages, namely affective/cognitive, conative and action inertia (AFFI/COGI, CONI and ACTI), which could be employed to predict tourists' revisit behaviour. A pretested questionnaire was field tested and 518 valid responses were obtained to test the hypothesised model, with the results indicating great support. Findings confirmed that AFFI and COGI are antecedents of satisfaction and CONI. Satisfaction and loyalty showed a mediation effect over the relationship between AFFI and CONI, while satisfaction indicated a mediation effect over COGI and CONI. CONI is an antecedent of ACTI. Theoretical and empirical implications and future research directions are discussed.

Online publication date: Tue, 29-Aug-2017

 

is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

 
Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

 
Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Leisure and Tourism Marketing (IJLTM):
Login with your Inderscience username and password:

 

    Username:        Password:         

Forgotten your password?


 
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

 
If you still need assistance, please email subs@inderscience.com