Personalisation management in supply networks: an empirical study within the footwear industry
by Laura Macchion; Pamela Danese; Rosanna Fornasiero; Andrea Vinelli
International Journal of Manufacturing Technology and Management (IJMTM), Vol. 31, No. 4, 2017

Abstract: Personalisation is a growing challenge, particularly for footwear companies strongly influenced by customer preferences. Previous research showed significant differences between footwear supply networks that provide personalised products, especially regarding key variables, such as the level of demand uncertainty, type of productive capacity, type of purchasing and order dimensions. However no studies have considered these variables simultaneously, thus failing to provide a complete understanding. Moreover, previous studies on personalisation primarily focused on product features by identifying the different types of collections available without analysing implications for supply networks. To fill these gaps, we adopted a multiple case study methodology. Based on findings, we identified different personalisation types (individual personalisation, segmented personalisation, personalisation for distributor) and compared them to the case in which personalisation is not available. This work demonstrates that a company can develop and deliver different types of personalised collections, but this requires the management of different supply networks.

Online publication date: Mon, 14-Aug-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Manufacturing Technology and Management (IJMTM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email