Analysing the appropriate cognitive styles and its effect on strategic innovation in Jordanian universities
by Nahla N. Alnazer; Mohamad A. Alnuaimi; Haitham M. Alzoubi
International Journal of Business Excellence (IJBEX), Vol. 13, No. 1, 2017

Abstract: The study aimed to analyse and investigate the impact of cognitive styles (knowing style; planning style and creating style) on strategic innovation (strategic visualisation and imagination; generate ideas; evaluation ideas and implementation ideas) in Jordanian universities. The study population consists of Jordanian universities in Amman, while unit of sampling and analysis includes all (80) deans members in Jordanian universities in Amman. Study methodology was the descriptive analytical method, while a questionnaire was the study instrument of which consisted of 50 items. A statistical tool was used to analysis data and to test hypothesis like; mean, standard deviation, one sample t-test, simple and multiple, regression. The study come to a number of results, and to improve the direct impact of cognitive styles (knowing style; planning style and creating style) on strategic innovation (strategic visualisation and imagine; generate ideas; evaluation ideas and implementation ideas), and to confirm that the interest of cognitive styles form a turning point in contemporary management and strategic innovation generates a big difference in the added value.

Online publication date: Mon, 17-Jul-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Excellence (IJBEX):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com