The full text of this article
Divinity rules: towards a revised typology of multinational corporate parenting styles
by Igor Gurkov; Michael J. Morley
European J. of International Management (EJIM), Vol. 11, No. 4, 2017
Abstract: We advance a revised and extended typology of multinational corporate parenting styles designed to capture different approaches identifiable in multinational headquarter - subsidiary interactions. Invoking ancient Greek mythology, we propose a four-way classification of the observed dominant styles. Multinational corporations pursuing a Cronus parenting style emphasise exploitation and demonstrate a proclivity for continuously extracting value from their subsidiary units. Multinationals following a Rhea parenting style focus on adding value to their subsidiaries and place a strong emphasis on care and accommodation in parent-subsidiary interactions. Zeus style multinational parents encourage heroism among their offspring, something that is commonly leveraged through adding financial value to the subsidiary and extracting a range of other types of value in return. Those multinational parents pursuing an Athena parenting style place an emphasis on developing and safeguarding wisdom in their subsidiaries and display a continuous desire for a balanced exchange of value in their on-going interactions.
Online publication date: Tue, 25-Jul-2017
is only available to individual subscribers or to users at subscribing institutions.
Go to Inderscience Online Journals to access the Full Text of this article.
Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.
Complimentary Subscribers, Editors or Members of the Editorial Board of the European J. of International Management (EJIM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable).
See our Orders page to subscribe.
If you still need assistance, please email email@example.com