Stakeholder analysis for future use of the ultra-high frequency (UHF) band Online publication date: Tue, 13-Jun-2017
by Marja Matinmikko; Miia Mustonen; Harri Haapasalo
International Journal of Technology, Policy and Management (IJTPM), Vol. 17, No. 2, 2017
Abstract: Changes in media consumption and growing use of video on-demand services are challenging the traditional media service delivery mechanisms. Linear over-the-air television service operating in the ultra-high frequency (UHF) broadcasting band is no longer sufficient to meet the changing demand. Growing mobile use of multi-media content is putting pressure on mobile broadband networks to support high data rates for large numbers of simultaneous users. Policy-makers in Europe are discussing more flexible use of the UHF band between broadcasting and mobile broadband services for more efficient media delivery. This paper explores the future use of the UHF band through strategic management of stakeholders. We identify key stakeholders, analyse their partner networks and evaluate their salience using power, legitimacy and urgency attributes. The developed stakeholder analysis helps to reach a long-term compromise and reveals the emergence of a new role for flexible use of the UHF band between broadcasting and mobile communication sectors.
Online publication date: Tue, 13-Jun-2017
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology, Policy and Management (IJTPM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org