The full text of this article

 

Antecedents to behavioural intentions in medical tourism
by M.N. Anish; P.B. Dhanish; R. Sridharan
International Journal of Management and Decision Making (IJMDM), Vol. 15, No. 3/4, 2016

 

Abstract: This paper presents the salient details of a study conducted to determine the effects of service quality, patient satisfaction, image of the hospital, value of service and trust with the hospital on behavioural intentions in the medical tourism area of Kerala. Service quality is measured based on performance score (SERVPERF method). Responses from 411 international patients are used in this study. Nine dimensions of service quality are derived after factor analysis. Role of information and communication technology is used as a separate dimension of service quality in this study. Using regression analysis, it is found that service quality, patient satisfaction, image of the hospital, value of service and trust with the hospital significantly affect mouth publicity and re-purchase intention of international patients. It is also found that service quality, patient satisfaction and value of service significantly affect price sensitivity nature of international patients.

Online publication date: Mon, 28-Nov-2016

 

is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

 
Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

 
Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management and Decision Making (IJMDM):
Login with your Inderscience username and password:

 

    Username:        Password:         

Forgotten your password?


 
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

 
If you still need assistance, please email subs@inderscience.com