Episodic social media impact on users
by Samuel K. Doss; Deborah S. Carstens; Stephen C. Kies
International Journal of Social Media and Interactive Learning Environments (IJSMILE), Vol. 4, No. 3, 2016

Abstract: With the abundance of technological devices, an increasing number of users of all ages rely on social media. There is a growing concern of the impact that technology has on the user community. This research study was conducted to explore these concerns and specifically whether individuals' characteristics are impacted from the use of social media. A total of 209 respondents from a private university in the southeast participated in the study. Self-administered questionnaires were implemented with the survey instrument developed by the researchers. Five hypotheses were tested on the relationships of social media technologies with attention span, time pressure, long-term orientation, polychromic attitude index, and sociability. The research findings suggest that there is no difference in attention spans or sociability in frequent or infrequent users of social media. Furthermore, the research findings suggest that episodic social media usage is not positively correlated to the long-term orientation, time pressure scale, and polychromic attitude index. Future areas of research are also discussed.

Online publication date: Fri, 23-Sep-2016

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Social Media and Interactive Learning Environments (IJSMILE):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com