Predicting adoption of location-based social media service in travel decisions
by Xiayu Tong; Haijun Bao; Alain Yee Loong Chong
International Journal of Mobile Communications (IJMC), Vol. 14, No. 6, 2016

Abstract: Advances in location-acquisition and mobile communication technologies have empowered people to use location-based social media. However, the technologies are relatively new, and there is little literature on the relevant factors determining location-based social media adoption. We examine if the online information reviews information can predict users' location-based social media usage for travel planning. The results of this study will be useful for location-based social media providers in formulating appropriate marketing strategies and in developing applications that will attract more users.

Online publication date:: Mon, 26-Sep-2016

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