The full text of this article
Social entrepreneurship through digitally networked communities - a case study of Iridium Interactive
by Sadaf Siraj; Abdullah
International Journal of Social Entrepreneurship and Innovation (IJSEI), Vol. 4, No. 1, 2016
Abstract: The case study traces the entrepreneurial journey of Mr. Sriram Bharatam, founder of Iridium Interactive. The case study maps the initiatives undertaken by Mr. Bharatnam starting from CAUSE AN EFFECT, a social initiative to TIBU - a comprehensive healthcare program management solution conceptualised and designed by iridium to fight the menace of TB in Kenya. This entrepreneurial journey highlights the core essence of approaching social issues by leveraging the power of technology and digital innovation which is the centre-stage of Iridium's strategy. The case was written based on primary data - basically, personal interviews with the Mr. Manish Kanojia, chief creative officer (CCO) of the company, and secondary data available at company website and other online sources. The case is basically aimed at post-graduate management students. The aim is to highlight the concept of social entrepreneurship, importance of web accessibility and establish the inter-linkages between ICT and healthcare services.
Online publication date: Wed, 30-Mar-2016
is only available to individual subscribers or to users at subscribing institutions.
Go to Inderscience Online Journals to access the Full Text of this article.
Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.
Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Social Entrepreneurship and Innovation (IJSEI):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable).
See our Orders page to subscribe.
If you still need assistance, please email email@example.com