The full text of this article

 

Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)
by Ardalan Sameti; Hamidreza Khalili; Hassan Sheybani
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 7, No. 1, 2016

 

Abstract: This study concentrates on the most important motivational factors which users and customers will deal in commercial websites. This research data has been collected by questionnaire and Delphi method. Besides, the Friedman test and diagnostic analysis were used in order to analyse the data and test the hypotheses. The factors influencing selection of commercial websites can be sorted into the following: visual aesthetics (pleasing appearance), user-friendliness (usability), brand of commercial website, trustworthiness, pricing, products and services' brand (which are offered on the commercial website), online advertising, and security (privacy concern). Furthermore, these factors' interaction has been studied. It should also be considered this study is the first one that has examined the most important factors altogether and comprehensively which influence the selection of commercial websites by consumers (users) to buy (online) from them. Meanwhile, the selection function of consumers (users) has been determined.

Online publication date: Mon, 14-Mar-2016

 

is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

 
Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

 
Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Marketing and Retailing (IJEMR):
Login with your Inderscience username and password:

 

    Username:        Password:         

Forgotten your password?


 
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

 
If you still need assistance, please email subs@inderscience.com