An analytical study of user perception of social networking sites features
by Praveen K. Choudhary; Susmi Routray
International Journal of Web Based Communities (IJWBC), Vol. 12, No. 1, 2016

Abstract: The features of popular social networking sites (SNSs) have been evolving rapidly. In this regard, there arise interesting questions that warrant investigations like, does user perception of SNSs get affected due to feature evolution of the SNSs? What features of the SNSs really matter to the users? Are features of SNSs important reasons for usage of these sites? In order to investigate these questions, the authors conducted an analytical study of SNSs usage in India. The study was undertaken with three stage qualitative process of detailed literature review, expert opinion elicitation followed by in-depth focus group discussions with 12 select panel of SNSs users. The study corroborates existing literature on SNS usage context in terms of usage purpose, usage impact due to user profile and age-group, user presence on different SNS platforms, and also shows some new findings on user perceptions on feature evolutions.

Online publication date: Fri, 15-Jan-2016

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Web Based Communities (IJWBC):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com