Impact of crisis toward development of organisational culture: a case of Thai telecommunications organisation
by Chaiyod Chirabowornkul; Haruthai Numprasertchai
International Journal of Management and Enterprise Development (IJMED), Vol. 14, No. 4, 2015

Abstract: This research looks at the importance of organisational culture during times of crisis, emphasising the Thai telecommunications company, DTAC. The research makes use of a non-experimental correlational research design to investigate the hypothesised relationships between internal and external factors of crisis affecting organisational culture. The research design uses a questionnaire survey of managers, supervisors and operational level staffs (N = 361). The findings suggested that crisis caused by internal factors has negative correlation towards the firm's development in culture. On the other hand, crisis caused by external factors has positive correlation with culture development. Further research guideline is also discussed.

Online publication date: Fri, 18-Dec-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management and Enterprise Development (IJMED):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com