The power of product platforms in mass customisation
by George Q. Huang, Timothy W. Simpson, B. Joseph Pine II
International Journal of Mass Customisation (IJMASSC), Vol. 1, No. 1, 2005

Abstract: This paper serves as an extended editorial for this inaugural issue of the International Journal of Mass Customisation. Its main objective is to give a brief overview of the recent developments in Mass Customisation (MC) research and practices, although more comprehensive reviews should be referred to existing review articles (Silveira et al., 2001; Simpson, 2005). For this new journal, more position papers have been planned to appear. Materials are mainly drawn from well-cited monographs, conference proceedings and articles published on various MC topics. This new journal aims to serve the MC community as a major forum to exchange substantial ideas and share experiences, complementing newsletters and resources maintained at various websites (e.g.,;;

Online publication date: Mon, 11-Jul-2005

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