Entrepreneurial opportunities: how do cognitive styles and logics of action fit in?
by Kathleen Randerson; Jean-Michel Degeorge; Alain Fayolle
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 27, No. 1, 2016

Abstract: The aim of this qualitative study is to identify how the perceptions of the entrepreneur on the nature of the opportunity (objective reality/social construction) and his/her cognitive style (analytical/intuitive) influence the process of opportunity pursuit (analytic process/intuition-based process). We find that if expected alignments (analysis/causation/objective opportunity versus intuition/effectuation/constructed opportunity) appear, they are not systematic, and that firm industry and position in the sector are determinant.

Online publication date: Sun, 15-Nov-2015

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