Qualitative and quantitative approach to model offshore outsourcing barriers due to cultural differences Online publication date: Mon, 28-Sep-2015
by Prashant Chauhan; Sunand Kumar; Rajiv Kumar Sharma
International Journal of Strategic Business Alliances (IJSBA), Vol. 4, No. 2/3, 2015
Abstract: The main objective of this paper is to quantify barriers due to cultural differences which affect the performance of offshore outsourcing. Cultural differences are related to deep-seated values and are also often more difficult to observe than language differences, so they may go unnoticed. Language, cultural and time zone differences are obvious problems that complicate offshore process management. To this effect, the problem is investigated using both qualitative and quantitative approach. In qualitative approach, interviews were conducted; and in quantitative approach, interpretative structural modelling (ISM) is used to identify inter relationship among the barriers. Results of qualitative analyses show that main barriers are communication language and belief and attitude. Further analysis using ISM approach shows that belief and attitude act as strong drivers and communication language acts as a linkage.
Online publication date: Mon, 28-Sep-2015
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Strategic Business Alliances (IJSBA):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com