Social media monitoring and understanding: an integrated mixed methods approach for the analysis of social media Online publication date: Thu, 22-Jan-2015
by Guendalina Graffigna; Giuseppe Riva
International Journal of Web Based Communities (IJWBC), Vol. 11, No. 1, 2015
Abstract: It is increasingly apparent that social media is a unique and important resource to explore spontaneous relations and discourses among individuals. Data analysis in social media, however, is difficult because approaches have not been streamlined. In this paper, we move from the discussion of present perspectives in the analysis of social media to then discuss the methodological strategies available and their limits. We finally discuss the value of choosing a mixed methods approach to the analysis of social media, exemplifying its heuristic contribution by a real research case.
Online publication date: Thu, 22-Jan-2015
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Web Based Communities (IJWBC):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com