Instant messaging adoption in China: implications for young entrepreneurs
by Suodi Zhang; Ping Gao; Jinghua Li
International Journal of Technology Management (IJTM), Vol. 66, No. 4, 2014

Abstract: Instant messaging (IM) is a popular internet application. In China, there are more than ten IM products competing with each other. Of them, Tencent's QQ owned and managed by a young Chinese entrepreneur is in a dominant position taking about 90% of the market share. This paper identifies the factors that determine the wide adoption of QQ by students and staffs in a Chinese university, which are social influence, enjoyment and communications effectiveness associated with this IM. Practical implications for young entrepreneurs as the main forces of IM business are offered.

Online publication date: Sun, 31-Aug-2014

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