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The strategic planning process: a navigational tool for competitive advantage
by Nicholas O'Regan, Abby Ghobadian
International Journal of Process Management and Benchmarking (IJPMB), Vol. 1, No. 1, 2005


Abstract: In today's turbulent environment, managers increasingly need reliable navigational tools to achieve competitive advantage. Many academics and practitioners consider strategic planning to be such a tool. This view is supported by empirical evidence that shows a close correlation between well-developed strategic plans and superior performance. However, to-date there is no consensus on what ''strategic planning'' is and what its main characteristics are. This has resulted in a degree of confusion leading to some doubts on the value of the strategic planning process. This paper identifies the key factors and sub-factors in the strategic planning process.

Online publication date: Sat, 05-Feb-2005


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