Intentions towards the sustainability of young adults: a cross-cultural comparison Online publication date: Sun, 13-Apr-2014
by Sandra Maria Correia Loureiro; Hans Ruediger Kaufmann
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 10, No. 2/3, 2014
Abstract: Education for sustainable development in higher education is becoming increasingly important for success of universities and other institutions where students will exercise their professions. The main goal of this study is to apply the theory of planned behaviour to analyse sustainability attitudes, behaviours and intentions among students in higher education institutions across five countries: USA, Portugal, Cyprus, Serbia, and South Korea. The results suggest that individualism, masculinity, and power distance moderate the effects of attitude and behaviour on sustainable intentions. Individuals in more individualistic and masculine societies tend to be more pro-active and assertive in their attitudes, decisions, and reactions towards sustainability. In universities located in societies that score high in power distance, professors and senior managers must be very clear when defining and practicing sustainability issues in courses, classes and on campus.
Online publication date: Sun, 13-Apr-2014
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the World Review of Entrepreneurship, Management and Sustainable Development (WREMSD):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com