Implications of strategy in innovation in SMEs
by Jessica Mendoza Moheno; Martín Aubert Hernández Calzada; Blanca Cecilia Salazar Hernández
International Journal of Business Environment (IJBE), Vol. 6, No. 2, 2014

 

Abstract: The aim of this research is to analyse the innovation carried out by micro, small and medium enterprises (MSMEs) in connection with their strategic profile, according to Miles and Snow's (1978) typology. The study gathered data from 373 MSMEs in Mexico in the state of Hidalgo. The results show that prospectors have a better technological position than analysers, defenders and reactors. Also, prospectors, who give greater importance to innovation made in products and services, make more innovation in products and services, as well as in management. However, all types of companies claim to place importance on innovation in these issues, including reactor enterprises.

Online publication date: Mon, 31-Mar-2014

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