Generic business strategies of Greek exporting firms
by John Halikias; Helen E. Salavou
European J. of International Management (EJIM), Vol. 8, No. 2, 2014

Abstract: The primary aim of this study is to explore the strategy-export performance link by adapting Porter's (1980) classification scheme to an export context. Using a sample of 79 exporting firms established in Greece, this study employs a multiple linear regression model to examine the direct effect of generic business strategies on export sales intensity. The findings reveal that a differentiation strategy is an important contributor to export sales intensity for Greek manufacturing firms competing in the international arena. Given the negative effect of this strategic choice, recommendations for adapting the characteristics of differentiation have to be qualified. Obviously, when competing abroad, such an adaptation may require a thorough and systematic examination of the products or related services that are perceived to be sufficiently unique or valuable for customers to justify paying premium prices.

Online publication date: Sat, 01-Mar-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the European J. of International Management (EJIM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com