Technological threats and opportunities identification and technological roadmap as tools to improve the portfolio of technological projects Online publication date: Wed, 18-Dec-2013
by Eduardo Vasconcellos; Dieter Wahler; Josué O. Monterossi; Marcos A.C. Bruno
International Journal of Automotive Technology and Management (IJATM), Vol. 14, No. 1, 2014
Abstract: An appropriate R&D portfolio is essential to the success of a technology plan. This article develops a conceptual model, based on the literature, to identify technological threats and opportunities utilising several sources: customers, competitors, suppliers, new entrants, universities, government regulations and policies, infrastructure and environment. The data from these sources was used to evaluate and improve the R&D portfolio generating new projects. Information obtained from the sources was also useful to design a technological roadmap which helped to generate additional R&D projects. The case method was utilised. The framework was applied to the Brazilian subsidiary of Wahler, a German company of the automotive sector. Results showed that the methodology was useful to redesign the R&D portfolio. Initially there were 75 projects, 21 were discontinued and 20 new projects were added. However, conclusions have to be further tested due to the limitations of the case method.
Online publication date: Wed, 18-Dec-2013
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Automotive Technology and Management (IJATM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org