The full text of this article
Mobilising the cultural consumer through the senses: festivals as sensory experiences
by Maria Laura Toraldo
International Journal of Work Organisation and Emotion (IJWOE), Vol. 5, No. 4, 2013
Abstract: This paper presents an analysis of the role of the senses in the discursive construction of consumer anticipation. The context for this analysis is festivals, an area of scholarship dominated by managerial approaches and an under-appreciation of the multi-sensory nature of consumption. Specifically, this paper revolves around a discursive analysis of publically available promotional texts used to market two boutique festivals in the UK: The Secret Garden Party; Harvest at Jimmy's. The paper demonstrates the visual and textual means by which the festival is conceived as a form of sensory consumption, with the purpose of creating anticipation among festival goers.
is only available to individual subscribers or to users at subscribing institutions.
Go to Inderscience Online Journals to access the Full Text of this article.
Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.
Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Work Organisation and Emotion (IJWOE):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable).
See our Orders page to subscribe.
If you still need assistance, please email email@example.com