Sensemaking the business case: championing low-carbon initiatives
by Christopher J. Brown; Hajre Hyseni
International Journal of Innovation and Learning (IJIL), Vol. 12, No. 4, 2012

Abstract: This study discusses owner-managers' sensemaking of the business case for green products and services. How the use of knowledge transfer partnerships, particularly the embedding of an intrapreneur into the small enterprise, contributes to a more successful outcome for all parties. Starting with the evaluation of six selected case studies and the impact that engaging with 'greening' products and services has on the underlying business model, and the significant change that is often demanded of the owner-managers' strategic orientation. The paper presents a contingent framework that links the development of green products and services, owner-managers mindset change to a changed business model.

Online publication date: Mon, 03-Sep-2012

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Innovation and Learning (IJIL):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com