The full text of this article
The impact of e-commerce on small Irish firms
by Patrick Ibbotson, Martin Fahy
International Journal of Services Technology and Management (IJSTM), Vol. 5, No. 4, 2004
Abstract: Electronic Commerce has the potential to transform the way business is conducted throughout the world. It can eliminate traditional constraints such as time, distance and location, enabling companies to launch themselves instantaneously into a global marketplace. This new business medium offers many benefits to both consumers and industry alike, such as cost reduction, convenience, improved services and relationship building. The attitudes of both consumers and businesses towards e-commerce must be altered if the potential benefits are to be realised. Many websites merely act as advertising and marketing mediums. Few organisations and in particular small firms are launching fully interactive sites due to the high degree of risk involved. Trust, security, consumer protection and confidentiality are elements of an e-business transaction that must be guaranteed if e-commerce is to feature significantly in the future business environment.
Online publication date: Wed, 07-Jul-2004
is only available to individual subscribers or to users at subscribing institutions.
Go to Inderscience Online Journals to access the Full Text of this article.
Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.
Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services Technology and Management (IJSTM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable).
See our Orders page to subscribe.
If you still need assistance, please email email@example.com