The full text of this article:

Innovative pricing: a case of pricing for profits on the mobile internet
by Andreas Jonason, Bo Holma
International Journal of Information Technology and Management (IJITM), Vol. 3, No. 1, 2004
Abstract: Innovative pricing addresses the pricing challenge faced by mobile operators as a result of the transition from the second to the third generation of mobile telephony. A central issue in the success of this new technology is the charging structure towards end-users. Pricing new services too high will result in a low take-up rate of the service, whereas pricing the service too low could result in low and unsatisfactory revenues. This study presents the results of a consumer study in the UK consisting of a sample of 2000 interviews with potential end-users of third-generation services. The principal conclusion is that the previously accepted price-optimisation theory of charging per megabyte is insufficient for the introduction of wireless broadband services. This opens up a considerably broader and more complex pricing problem that requires a completely different set of theoretical tools and involves a considerable element of innovation in how the price is set.

is only available to individual subscribers or to users at subscribing institutions.

Pay per view: If you are not a Subscriber and you just want to read the full contents of this article, please click here to purchase online access to the full-text of this article. Please allow 3 days + mailing time. Current price for article is Thirty Euros (€30)

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Information Technology and Management (IJITM) journal, that have been redirected here, please check if you have a registered username/password subscription with Inderscience. If that is the case, please Login:

If you are not yet a Subscriber to International Journal of Information Technology and Management (IJITM) journal, you can subscribe by following a few simple and quick steps. A subscription will give you complete access to all articles in the current issue, as well as to all articles in the previous three years, where applicable. Click here to subscribe.

Should you experience further difficulties or have any enquiries, please email subs@inderscience.com