The role of human factors in the adoption of sustainable design criteria in business: evidence from Belgian and Dutch case studies Online publication date: Mon, 21-May-2012
by Elli Verhulst; Casper Boks
International Journal of Innovation and Sustainable Development (IJISD), Vol. 6, No. 2, 2012
Abstract: A growing number of companies are faced with the challenge of implementing sustainable design. Although theory and methods are available, practice shows that the implementation process of sustainable design is not straightforward. In this paper, different cases are described based on an empirical study of Flemish and Dutch firms that are implementing sustainable design. The emphasis is put on the exploration of two human factors and their relation to the implementation process: resistance against sustainability and internal communication on sustainable design. Concerning the implementation process, the results indicate that factors of resistance appear to vary in nature and content throughout the implementation process and within different departments. Lastly, three communication types are suggested that ask for consideration to involve, support and inform employees in order to progress into the direction of sustainable products. The results of the exploratory study led to the formulation of four propositions.
Online publication date: Mon, 21-May-2012
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Innovation and Sustainable Development (IJISD):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com