Promotion of economic animal welfare by market force: a case study
by Tzong-Ru Lee; Chien-Hui Lin; Anieszka M. Dadura; K. Ganesh
International Journal of Business Innovation and Research (IJBIR), Vol. 6, No. 3, 2012

Abstract: Animal welfare research with a focus on the market attribute is scarce. This research investigates consumer behaviour and willingness to pay (WTP) for the pork and poultry friendly products in two channel, traditional local markets and super/hypermarkets. We employ the consumer decision process theory to analyse WTP and consumer behaviour of purchasing animal welfare products, and further formulate marketing strategies to segment animal welfare products markets. The result shows that consumers regard such products as healthy, high quality and safe. The results of the WTP analysis show that for both the purchase of animal welfare friendly pork and poultry, the consumers are willing to pay more in both channels.

Online publication date: Wed, 02-May-2012

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com