The full text of this article:

Operations strategy and internet purchasing: a contingent model
by Kenneth K. Boyer, John R. Olson
International Journal of Electronic Business (IJEB), Vol. 2, No. 1, 2004
Abstract: We examine the operational level strategies of 416 online customers of a leading office supplies retailer with over $2 billion in Internet sales via a mail survey. Our findings identify three distinct operational strategies employed by companies utilising the Internet for purchasing office supplies. Companies with more clearly defined, explicit strategies are linked with improved transactional performance. More importantly, within strategic group analysis identifies different strategic levers or operational tactics for improving performance.

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