Cochlear – hear now. And always?
by Gary J. Stockport; John Gelavis; John Macdonald; Alan Millard; Glenn Morrison; Rob Pini; Alyson Vinciguerra
International Journal of Business and Globalisation (IJBG), Vol. 7, No. 4, 2011

Abstract: This article documents the history of Cochlear as it has grown from its first implant in Australia in 1978 to over 120,000 implants across 100 countries by early 2010. It considers Cochlear's differentiation focus strategy which has positioned Cochlear as the global leader in the profound hearing market segment. The article predominantly considers Cochlear's strategy since 2004 under CEO Chris Roberts' tenure. Possible threats and the strategic challenges going forward are considered.

Online publication date: Mon, 03-Oct-2011

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