The full text of this article


The relationship between innovation orientation and organisational performance
by C. Brooke Dobni
International Journal of Innovation and Learning (IJIL), Vol. 10, No. 3, 2011


Abstract: Organisation performance is related to several factors including the organisation's mission, vision, strategy, and its innovation orientation. An innovation orientation describes an organisation's degree of innovativeness. This exploratory study examines the relationships between innovation and organisational performance in a sample of Canadian organisations. The results suggest that an innovation orientation is related to overall organisational performance. The high innovating firms had a positive relationship with the top line growth, and customer satisfaction, and bottom line growth, and profitability. There was a positive relationship between return on investment and innovation orientation. Those organisations possessing low innovation orientations had lower firm performance and enterprise value. Significant negative correlations were identified with return on investment, overall firm performance and the overall enterprise value.

Online publication date: Wed, 24-Aug-2011


is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Innovation and Learning (IJIL):
Login with your Inderscience username and password:


    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email