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Competitive intelligence: evidence from Turkish SMEs
by Mehmet Ali Koseoglu, Kemal Karayormuk, John A. Parnell, Michael L. Menefee
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 13, No. 3, 2011
Abstract: This study investigates competitive intelligence (CI) applications of small and medium-sized enterprises (SMEs) in Turkey. Specific areas of interest include the information gathering process, CI resources, measurement of efficiency, areas where CI-related activities are conducted, contentment throughout the CI process, factors preventing CI activities from being performed, benefits of CI, and perceptions of how CI-related activities are carried out by rivals. Data was collected from SMEs located in the Afyonkarahisar province in Turkey. Results suggest that satisfaction with CI applications does not vary according to sector and employee size. Moreover, whether the CI activities are performed from strategic or tactical viewpoints does not appear to be a function of sector. Suggestions for future research are proposed.
Online publication date: Fri, 29-Jul-2011
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