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Increasing entrepreneurial intention: effective entrepreneurship course characteristics
by Susan Mueller
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 13, No. 1, 2011

 

Abstract: Ajzen's model of planned behaviour was used to measure the impact of specific entrepreneurship course characteristics on entrepreneurial intention. Course characteristics with a hypothesised positive influence on entrepreneurial intention were identified through literature research and an exploratory study. The hypotheses were tested with a quantitative study which was designed as an ex ante/ex post measurement. Course elements such as business planning activities, role models, student-oriented teaching and feedback processes are efficient components to increase entrepreneurial intention through its antecedents.

Online publication date: Thu, 26-May-2011

 

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