The full text of this article


Determinants of customer acceptance for mobile data services: an empirical analysis with formative constructs
by Key Pousttchi, Laura Goeke
International Journal of Electronic Business (IJEB), Vol. 9, No. 1/2, 2011


Abstract: Despite all forecasts, innovative mobile data services are not yet widespread. The aim of this research is to explain what influences customer acceptance and usage of mobile data services. For this purpose, we develop a structural equation model. To gain a maximum insight into the reasons for acceptance or rejection of mobile data services, we operationalise our model mainly with formative constructs. The model is validated with data from Europe's largest mobile market, Germany. We show that perceived usefulness of any b2c mobile data service highly depends on perceived enjoyment – which for instance explains the high acceptance of iPhone applications compared to others. Our results allow not only for a better understanding of the underlying customer behaviour but also for concrete recommendations on the design of mobile data services.


is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:


    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email