An empirical analysis into the reframing approach of organisational behaviour
by Kaushik Sridhar
International Journal of Business Excellence (IJBEX), Vol. 4, No. 3, 2011

Abstract: The reframing approach in organisational behaviour is revolutionising the way organisations regroup and rethink their strategies internally and externally. This paper investigates the reframing approach from a case study approach of one organisation. The purpose of this paper is to look at the current status of Virgin Blue's organisational behaviour based on their current CEO, Brett Godfrey, and then propose a change as to how the new CEO needs to use the reframing techniques to create organisational change. Godfrey plans to quit the company in the near future, and the current culture, HR systems, structure and political frames are all studied based on an interview conducted with three key managers at Virgin Blue. Finally, recommendations have been provided for the new CEO based on interview answers received.

Online publication date: Mon, 16-May-2011

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