The full text of this article

 

Modelling the success of fruit and vegetable marketing
by M. Fehr, D.C. Romao
International Journal of Postharvest Technology and Innovation (IJPTI), Vol. 2, No. 1, 2010

 

Abstract: Previous research showed marketing and consumption losses of fruit and vegetables in Brazil to be 18% of turnover. This study develops a scoring guide that can assist commercial establishments and households in evaluating and mitigating the loss potential for fruit and vegetables within their operations. The scoring model separately addresses losses related to products and losses related to establishments. The score for the products evaluates the activities of sorting, packaging, transport and storage. The score for the establishments assigns values to the management functions of maintenance of premises, professional qualifications of personnel, quality demands on suppliers, purchase programming and direct supervision of operations. The study researched 16 establishments and 42 varieties of produce and determined an empirical relationship between the scores and the expected losses of produce. The model may serve as a management tool for Brazilian store owners in their quest for higher operating efficiency.

 

is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

 
Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

 
Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Postharvest Technology and Innovation (IJPTI):
Login with your Inderscience username and password:

 

    Username:        Password:         

Forgotten your password?


 
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

 
If you still need assistance, please email subs@inderscience.com