Going global: the process of internationalisation of Latino multinational firms Online publication date: Sat, 25-Dec-2010
by Andres Hatum, Josefina Michelini
International Journal of Business and Emerging Markets (IJBEM), Vol. 3, No. 1, 2011
Abstract: Business has entered a new reality, one that is more complex and dynamic, in which timely adaptation is critical for a firm's survival. Intense pressures brought into the Latin American markets by foreign investments made indigenous firms start to internationalise their activities as a way of balancing out the sheer competition in the market. This study focuses on the impact of the process of internationalisation of the Multilatinas. During a period of three months, in-depth structured interviews were carried out to business and human resources executives of Latin American companies that encouraged the challenging path towards internationalisation.
Online publication date: Sat, 25-Dec-2010
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