'That item is mine!' Consumer competitiveness and need for control: a study of internet auction bidding
by Bridget Satinover Nichols, Daniel J. Flint
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 3, No. 3, 2010

Abstract: This paper presents findings from an interpretive study concerning the social processes involved in the act of bidding on the internet auction site eBay.com. Interpretations of depth interviews provide insights to the dynamic social forum of internet auction sites and their dissimilarity from both traditional retail venues and online stores. Participants' stories suggest how competing and a desire to maintain community norms can create conflict in the form of a struggle for control. Following a grounded theory tradition, emergent themes are integrated with relevant research that involves behavioural, emotional and social structural components. This study contributes to our understanding of unique social psychological aspects of online consumer behaviour. We also discuss implications for marketers and researchers.

Online publication date: Mon, 23-Aug-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Marketing and Retailing (IJEMR):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com