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The business case for CSR: where are we?
by Michael Hopkins
International Journal of Business Performance Management (IJBPM), Vol. 5, No. 2/3, 2003

 

Abstract: Corporate Social Responsibility (CSR) is on the ''hot list'' of emerging social phenomena. This makes the question of the relationship between CSR and corporate staying power a key issue. There is a belief, and one that will be explored in this paper, that there is a positive link between social and financial performance especially when looking at the increased relevance of intangible assets such as reputation and knowledge networks. These turn into a source of market value and competitive advantage.

 

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